Job Description

Role Summary

We are seeking a creative and analytical

Marketing Specialist

to design and execute marketing campaigns across digital channels. This role involves campaign management, content creation, market research, performance tracking, and brand building. The position is

US client-facing

, so

excellent spoken and written English

is essential for communication with clients, vendors, and stakeholders.

Key Responsibilities

Campaign Management:

Design, launch, and manage marketing campaigns across digital platforms (social media, email, advertising).

Content Creation:

Write, edit, and publish content for blogs, websites, and social media to engage target audiences.

Market Research:

Analyze competitors, industry trends, and customer feedback to inform strategies.

Performance Analysis:

Monitor campaign KPIs, prepare reports, and suggest data-driven improvements.

Brand Awareness:

Support initiatives that strengthen brand presence and customer engagement.

Collaboration:

Work with cross-functional teams (sales, product, design) to align marketing activities.

Budget Support:

Track marketing spend and ensure campaigns are delivered within budget.
Required Qualifications & Skills

Education:

Bachelor's degree in Marketing, Communications, Business, or related field (required) Master's degree in Marketing, Business Administration, or related field (good to have)

Experience:

Hands-on experience in digital marketing and campaign execution

US project experience (good to have)

Language Requirement:

Excellent spoken and written English (mandatory, due to US client-facing role)

Technical Skills & Tools:

Familiarity with core digital marketing platforms (Google Analytics, Google Ads, Facebook/Meta Ads, LinkedIn Ads) Experience with at least one email marketing tool (e.g., Mailchimp, HubSpot, or Marketo) Working knowledge of content management systems (e.g., WordPress) Ability to learn new marketing and analytics software quickly

Certifications (Preferred, not mandatory):

Google Analytics or Google Ads Certification HubSpot Inbound Marketing Certification

Soft Skills:

Strong communication and presentation skills Analytical mindset and problem-solving ability Project management and organizational skills Creativity and adaptability in fast-paced environments Collaborative approach with cross-functional teams
What We Offer

Competitive salary and performance-based incentives Opportunities for skill development and certifications Hands-on exposure to diverse marketing channels and campaigns

Chance to work with US clients and gain global project exposure

Inclusive, creative, and collaborative work environment Comprehensive benefits package
Job Type: Full-time

Pay: ₹800,000.00 - ₹1,600,000.00 per year

Benefits:

Cell phone reimbursement Health insurance Internet reimbursement Work from home
Education:

Bachelor's (Required)
Experience:

Marketing : 5 years (Required)
Language:

English (Required)
Shift availability:

Night Shift (Required) Overnight Shift (Required)
Work Location: Remote