Job Description

We're looking for a tech-first, data-driven Marketing Specialist who operates like a marketing engineer. This role sits at the intersection of paid growth, marketing automation, product analytics, and AI-driven experimentation.

You will own performance execution across Meta and Google, manage attribution and lifecycle flows for a mobile app, and actively experiment with SEO, LLM optimisation, and workflow automation to scale growth efficiently.

This is not a traditional entry-level marketing role. It's designed for someone who understands how modern MarTech stacks work inside a product-based, app-driven company and wants to grow into a future-facing growth/AI marketing role.

Responsibilities:

Plan, execute, and optimise Meta Ads and Google Ads (Search, Display, Performance Max) to achieve CPA, ROAS, and LTV targets. Continuously test creatives, audiences, landing flows, and bidding strategies. Translate performance data into actionable insights for scale. Manage AppsFlyer for attribution, deep-linking, and campaign performance tracking. Ensure clean attribution between paid channels, app installs, and in-app events. Work closely with product and tech teams to align tracking and growth goals. Build and manage MoEngage journeys for onboarding, retention, reactivation, and upsell. Set up push notifications, WhatsApp, email, and in-app messaging workflows. Use automation logic to reduce manual work and improve response speed.

Requirements:

Execute technical and on-page SEO best practices. Experiment with LLM Optimisation (Generative Engine Optimisation) to improve brand visibility in AI-driven search platforms (ChatGPT, Gemini, Perplexity, etc. ) Collaborate on content strategies that work for both traditional search engines and AI models. Design and maintain If-This-Then-That workflows using tools like Zapier, Make, or internal APIs. Automate lead routing, reporting, alerts, and performance dashboards. Understand and improve data flow across the marketing stack.

AI and Experimentation:

Actively test AI tools for: Ad creative generation. Content ideation and optimisation. Sentiment analysis and performance insights. Bring an AI-first mindset to solving growth and efficiency problems.

Experience:

3-5 years of experience in performance marketing or growth roles. Prior experience in a product-based company with a mobile app environment. Hands-on execution experience with Meta Ads and Google Ads (mandatory).

Technical and MarTech Skills

Strong working knowledge of AppsFlyer and MoEngage. Understanding of attribution models, funnels, and lifecycle metrics. Comfortable working with marketing automation tools and APIs. Familiarity with SEO fundamentals and curiosity about LLM/GEO optimisation.

Mindset and Approach:

Techie by nature, you like understanding how things work under the hood. Data-driven and experiment-oriented. Comfortable working independently and owning outcomes. Curious, fast-learning, and excited by AI and automation. Thinks in systems, workflows, and scalable solutions.
Job Types: Full-time, Permanent