Job Description

About Thermo Fisher Scientific Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com How will you make an impact? The Paid Media Specialist II is responsible for planning, launching, maintaining, updating and optimizing paid search/SEM campaigns in support of the global SEM efforts for the Thermo Fisher Corporate Digital Marketing team This role works very closely with the Search, Marketing Manager and is based in Bangalore, India. The ideal candidate has extensive hands-on and enterprise-level expertise in SEM and a firm understanding of other digital channels, preferable search engine optimization. The candidate must be detail-oriented, proactive, analytical, deadline-driven and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale. This role will perform data analysis and visualization tasks to promote data-driven decisions. To be successful in this role, the candidate must be comfortable working in a highly matrix environment in a global organization, collaborating with large teams across multiple marketing departments. What will you do?

• Work closely with the Search, Marketing Manager on bringing the global SEM strategy to life
• Partner with Global SEM Managers and drive implementation of customer-centric campaigns and standard optimization and reporting tasks
• Track KPIs and budgets with established dashboards and pacing files
• Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven decisions
• Find a better way every day, leverage automation and focus on solutions that scale
• Interact with business partners to understand business goals and needs
• Work with stakeholders to guarantee optimal project outcome
• Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from supervisor
• Provide project status updates to the supervisor and business partners to set expectations on timelines, accomplishments, open questions and risks
• Respond quickly to shifts in the industry, in the regions or on a global level
• Leverage processes, learnings, best practices, content calendars and documentation and build upon them
• Share case studies and learnings and contribute new ideas
• Stay up to date with the digital marketing industry and trends
• Participate in scrum ceremonies and follow agile principles as part of an agile team, leveraging project management software
• Be available during off-hours to participate in meetings with team members based in the US
• Manage monthly advertising invoices and system processing, routing, and payment schedules

• Bachelor’s or Associates Degree, ideally in Marketing, Science, Biotech, IT

• 3+ years of experience in B2B customer-driven digital marketing or eCommerce
• Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines
• Advanced experience with bid management platforms (e.g. Adobe Advertising Cloud, Kenshoo, Marin, DoubleClick or Search Ads 360)
• Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
• Strong Excel skills, ability to manage and update campaigns via bulk upload process
• Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
• Experience managing multiple strategic clients including ownership and oversight of large budgets
• Knowledge and experience with Baidu search engine

• Experience with DMP management, including 1st party, 2nd party and 3rd party data
• Experience with backlog management tools (e.g. WorkFront, Jira)

• Excellent communication skills and ability to present to business partners on a regular basis
• Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources
• Use data and dashboards to inform our team with keen insights on improving KPIs
• Strong time management, organizational, planning and prioritization skills
• Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
• Attention to detail
• Experience in agile methodology within a marketing organization is a plus