Job Description

Leica Biosystems\' mission of \'Advancing Cancer Diagnostics, Improving Lives\' is at the heart of our corporate culture. We\'re a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you\'re helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day. Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we\'re working at the pace of change to improve patient lives with diagnostic tools that address the world\'s biggest health challenges. The India Marketing Specialist (Contract) for Leica Biosystems is responsible for validating qualified leads from Tele-leads generation (TLG) agents/qualifying leads through inbound channels such as digital marketing, webinars, events, service leads etc. and conduct outbound TLG campaigns to achieve funnel generation and revenue growth in India through lead management standard work and is expected to collaborate with the sales team and channel partners to follow up on marketing opportunities. The Marketing specialist will also support the execution of local marketing events and activities. This position is part of the India Marketing Team located in Mumbai, India and will be a hybrid role. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives. You will be a part of the India Marketing Team and report to the India Marketing Manager responsible for supporting marketing initiatives, marketing leads qualification and management, conducting outbound Telemarketing campaigns, executing marketing campaigns and local events. If you thrive in a fast growing, performance driven and highly engaged role and want to work to build a world-class marketing organization-read on. In this role, you will have the opportunity to: Marketing Leads Qualification and Management Ensure that TLG agents are following Marketing lead management standard work using salesforce - lead qualification (BANT) of all inbound leads from phone, email, webinars/events, digital channels, WhatsApp and web live chat and assignment to sales team/Channel Partners Manage India marketing mailbox and maintain the WhatsApp for business India account for leads qualification and sharing of information with prospects/customers Regular follow up with sales team on above the funnel opportunities, funnel to close and stuck Marketing opportunities in the funnel Conduct Outbound Telemarketing Campaigns, Updating and enriching the database Execute Marketing Campaign and Events Coordinating logistics and execution of virtual/physical marketing Events Follow up on events/webinars invitation and registration and post event results and follow up actions The essential requirements of the job include: 1 year experience in marketing, communications, inside sales, telemarketing or related function is preferred MBA preferred Good written and verbal communication skills Positive attitude with an eagerness to learn and ability to prioritize and balance multiple projects simultaneously on established timelines Must be able to understand and work within complex interdivisional procedures & policies Demonstrated proficiency in Microsoft office (Excel, Word & PowerPoint) It would be a plus if you also possess previous experience in: Medical device or healthcare industry experience preferred Experience in CRM system such as salesforce At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide. When you join us, you\'ll also be joining Danaher\'s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you\'ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful tools and the stability of a tested organization. At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. If you\'ve ever wondered what\'s within you, there\'s no better time to find out.

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