Job Description

A Marketing Specialist is a mid-level professional responsible for executing and optimizing marketing campaigns to promote a brand, product, or service. They're often the link between strategy and execution -- combining creative ideas with data-driven decision-making.

What Does a Marketing Specialist Do?
1. Campaign Execution

Plans and implements marketing campaigns across digital, print, social, or retail channels

Works with content, design, and media teams to produce marketing materials

2. Market Research & Analysis

Gathers insights on target audiences, competitors, and market trends

Uses data to adjust messaging, targeting, and campaign strategies

3. Content & Communication

Helps create marketing copy, newsletters, social media posts, product descriptions, etc.

Assists with brand storytelling and voice consistency across platforms

4. Channel Management

May manage specific channels like email marketing, social media, Google Ads, influencer outreach, or CRM tools

Tracks performance KPIs such as engagement, clicks, conversions, and ROI

5. Cross-Team Collaboration

Coordinates with design, sales, product, and advertising teams

Supports launches, events, PR, and retail activations as needed

Key Skills of a Marketing Specialist
Strong knowledge of marketing tools (Google Analytics, Meta Ads, Mailchimp, HubSpot, etc.)

Excellent communication and copywriting

Analytical mindset for performance tracking

Project management & multitasking

Awareness of trends in consumer behavior and digital media

Typical Background:
2-5 years of experience in marketing, communications, or brand roles

Degree in marketing, business, media, or communications

Experience in industries like D2C, fashion, beauty, tech, FMCG, or retail

Job Type: Full-time

Pay: ?30,000.00 - ?45,000.00 per month

Work Location: In person