Job Description

Job Summary

The Marketing Specialist is responsible for planning, developing, and executing marketing strategies to promote the company's turf construction, landscaping, and outdoor development services. The role focuses on brand awareness, lead generation, client engagement, and market expansion through both digital and traditional marketing channels.

Key ResponsibilitiesMarketing Strategy & Planning

Develop and implement marketing plans aligned with company goals and seasonal demand Identify target markets including sports facilities, commercial projects, residential clients, and government contracts Conduct market research and competitor analysis within the turf and landscaping industry
Digital Marketing

Manage social media platforms (Facebook, Instagram, etc.) Create and schedule content showcasing turf projects, landscaping works, and before/after visuals Coordinate website content updates, SEO, and online advertisements Track digital marketing performance and prepare reports
Branding & Promotion

Ensure consistent brand image across all marketing materials Design or coordinate brochures, banners, presentations, and promotional materials Support company participation in exhibitions, trade shows, and industry events
Sales & Business Support

Generate qualified leads and support the sales team Prepare company profiles, proposals, and pitch presentations Maintain a database of clients, prospects, and partners
Communication & Coordination

Coordinate with project managers to document completed projects Liaise with external vendors such as designers, printers, and media agencies Handle customer inquiries related to services and promotions
Requirements & QualificationsEducation

Bachelor's degree in Marketing, Business Administration, Communications, or related field
Experience

2-5 years of experience in marketing, preferably in construction, landscaping, turf, or related industries
Skills

Strong knowledge of digital marketing and social media management Basic understanding of turf construction, landscaping, or outdoor projects (preferred) Excellent communication and presentation skills Ability to create marketing content (text, visuals, and videos) Analytical skills to measure marketing performance
Job Type: Full-time

Work Location: In person