Job Description

About the Role:

As a Marketing Specialist at Hypha Care, you'll build and run a lean, performance-driven marketing engine for our health-tech SaaS product.

You'll own

performance marketing, content, and lifecycle campaigns

--running Google & Meta ads, creating copy and content, managing email/WhatsApp drips, and supporting the sales team with consistent lead generation and nurturing.

This is a hands-on role for someone who likes to

think, write, test, and optimize

--not just "post on social."

What You'll Do

1. Performance Marketing

Plan, set up, and manage

Google Search

and

Meta (Facebook/Instagram)

campaigns for lead generation. Conduct keyword and audience research aligned with our target customer profiles. Track and optimize campaign performance (CTR, CPC, CPL, conversions). Set up and maintain UTM tracking and funnel dashboards to identify which channels work best.

2. Email & WhatsApp Drip Campaigns

Create and run

email and WhatsApp drip campaigns

to nurture leads and onboard new customers. Write clear, concise copy for sequences--welcome flows, demo reminders, follow-ups, and feature updates. Work with the sales team to align messaging and timing with their outreach. Monitor open rates, click rates, and replies, then refine campaigns based on performance.

3. Content & Social Media

Create and maintain a

content pipeline

for short blogs, social media posts, and help-center content. Turn product features, FAQs, and customer stories into easy-to-understand content. Use AI tools (like ChatGPT) for drafting variations and ideas, while owning the final quality. Coordinate with designers to brief simple creatives that match your copy.

4. Customer & Sales Collaboration

Assist the sales team with Outreach templates, and presentation decks. Monitor and

respond to customer and prospect queries

on email, WhatsApp, and social platforms (coordinating with sales and support). Share feedback from leads and customers internally to improve messaging and campaigns.

5. Reporting & Continuous Improvement

Maintain weekly and monthly summaries of:
a) Campaigns run
b) Spend vs. leads and demos
c) Email and WhatsApp performance
d) Content and social activity

Recommend clear next steps--what to scale, pause, or test next. Document learnings to continuously improve our playbook.

What We're Looking For:

1. Experience and Skills

Around 1-3 years of experience in digital marketing, performance marketing, growth, or content (startup or agency experience is a plus). Hands-on experience with Google Ads (Search campaigns) and Meta Ads (Facebook/Instagram) for lead generation or traffic. Strong copywriting skills for ads, landing pages, emails, WhatsApp, and social posts. Comfort with analytics tools, ad managers, and spreadsheets for tracking performance and funnels. Familiarity with email tools and WhatsApp/business messaging tools or willingness to learn quickly.

2. Mindset and Work Style

Outcome-focused and interested in qualified leads, demos, and real impact rather than vanity metrics. Bias for action and experimentation, with a habit of testing small and learning fast. Organized, reliable, and able to own tasks end-to-end with minimal hand-holding. Comfortable working in a fast-moving startup environment and collaborating closely with sales and founders.

Preferred Qualifications:

Experience running campaigns for B2B, SaaS, or service businesses. Exposure to healthcare, clinics, or medical audiences (not mandatory). Familiarity with CRM or lead management tools. Bachelor's degree in Marketing, Business, Communications, or related field (or strong practical experience and portfolio).

What You'll Get:

Competitive startup compensation with growth linked to performance. High ownership--your work will directly drive awareness, leads, and demos. Chance to shape the marketing engine from an early stage, not just maintain accounts. Close collaboration with the founding team and visibility across marketing, sales, and product.

Why Join Us?

If you enjoy

running smart campaigns, writing clear copy, and maintaining a steady content and nurture pipeline

, this role offers:

Real responsibility and freedom to experiment. The opportunity to grow your skills across performance, content, and lifecycle marketing. A learning-focused, low-politics environment in a health-tech SaaS product working with real-world clinics.
Job Types: Full-time, Permanent

Pay: ?16,000.00 - ?24,000.00 per month

Benefits:

Work from home
Language:

English (Required) Malayalam (Required)
Work Location: In person