Job Description

Job description:

Performance Marketing Specialist - US Market Focus

Key Responsibilities:

Plan, execute, and scale

paid media campaigns

(Google Search, Display, Facebook/Instagram, Whatsapp YouTube, TikTok, LinkedIn) targeting U.S. audiences Create localized ad copy and creatives tailored to U.S. customer behavior and seasonality Optimize cost per lead (CPL), cost per acquisition (CPA), and maximize ROAS Work with landing page teams to improve conversions (A/B testing, CTAs, CRO) Target U.S. automotive or real estate audience segments with deep funnel targeting Analyze metrics and provide weekly/monthly performance reports with actionable insights Retarget and remarket to nurture cold/warm leads via pixel-based tracking and email flows Coordinate with U.S. sales or operations teams to align campaigns with business goals

Required Skills:

2-5 years of

hands-on ad campaign experience for the U.S. market

Proficient in

Meta Ads, Google Ads, YouTube, and CRM-integrated lead funnels

Strong knowledge of

U.S. buyer psychology and ad compliance standards (e.g., Facebook Ad policies, real estate ad rules, etc.)

Deep experience with performance metrics like

CTR, CPL, ROAS, CAC, LTV

Familiar with tools like

Google Analytics, Leadsquared, Meta Business Suite, GTM, UTM tracking

Ability to handle budgets from

$1,000-$10,000/day

efficiently and deliver ROI

What We Offer:

Competitive compensation with performance bonuses Chance to build and scale campaigns in the

high-demand U.S. market

Freedom to experiment, optimize, and take ownership Flexible work structure and international exposure Collaborative team, clear growth paths
This job can also be found as PPC specialist, Paid marketing manager, Ads specialist, US Ads marketing.

Job Type: Full-time

Pay: ₹12,911.15 - ₹46,109.38 per month

Benefits:

Paid sick time Paid time off
Work Location: In person