Job Description

We're looking for a creative, data-driven, and results-oriented Marketing Specialist who thrives in fast-paced, dynamic environments and is passionate about driving brand awareness, engagement, and growth. You should be proactive and curious -- excited by the challenge of crafting compelling campaigns, analyzing performance data, and contributing to marketing strategies that fuel business success across multiple channels.



Honesty and Trust are core to who we are. We expect transparent and truthful communication from all our team members.



Learning and Curiosity are essential for growth here. You bring fresh ideas, creativity, and a desire to develop daily, absorbing knowledge from those around you.



Multilingual and Multilingual? Even better. You embrace international collaboration and thrive in global environments. Bonus points if you have cross-border experience or fluency in multiple languages.

Position Overview

---------------------



As a Marketing Specialist, you will play a key role in shaping the voice of our online presence. You'll be responsible for developing and managing content that aligns with our brand while working closely with the marketing and business development teams to create engaging materials showcasing Paymentwall's products and services across various platforms.



In this role, you'll not only write, edit, and proofread content but also contribute to the development of innovative campaigns that resonate with our audience. Your efforts will be crucial in driving awareness, engagement, and lead generation for the company.

What You Will Do

--------------------


Content Strategy: Develop and oversee the content strategy, setting clear content goals and objectives, defining relevant topics and formats, and ensuring all content aligns with the broader marketing and business strategy. Content Creation: Create, edit, and manage high-quality marketing content for various channels (website, email, social media, etc.) tailored to specific audience segments to strengthen Paymentwall's online presence. Content Management: Manage the content calendar to ensure timely delivery of materials for events, product releases, and seasonal campaigns; Performance Analysis: Analyze web traffic metrics and content performance using tools like SEO analytics and Google Analytics, optimizing content for better results. Brand Consistency: Ensure all content aligns with Paymentwall's voice, brand guidelines, and quality standards; Communications Support: Assist in internal and external communications, including content creation for presentations, proposals, newsletters, and more; Industry Trends: Stay up-to-date on industry trends and competitors, continuously improving content to keep the company's marketing cutting-edge.

Skills & Competencies Required

-----------------------------------


Strong writing skills with the ability to create clear, engaging, and audience-specific content 4-5 years of experience in business development, market expansion, or strategic partnerships -- ideally within payments, fintech, or technology industries Excellent communication skills in English, both written and verbal Proficiency in using digital marketing and content tools (e.g., Google Analytics, SEO platforms) Solid understanding of content strategy, digital marketing fundamentals, and campaign execution Project management skills with the ability to handle multiple deadlines across time zones Creativity and problem-solving mindset when developing content or campaign ideas Strong collaboration skills and experience working with cross-functional, international teams High attention to detail and the ability to adapt tone and messaging across platforms

Who Should Apply

--------------------


Bachelor's degree in Marketing, Communications, Journalism, or a related field 2+ years of experience in content creation, content management, or digital marketing, preferably in tech or payments A self-motivated team player with a positive, can-do attitude Curious and excited about the tech, digital, or payments industry Comfortable working in a fast-paced, startup-style environment Enjoys collaborating with multicultural teams and adapting to global perspectives Available to work full-time and ready to take on new challenges immediately No restrictions on business travel

Why Join Us?

----------------



If you are eager to take your career to the next level in the payment industry, this is the opportunity for you. We offer:


Competitive compensation depending on experience and skills Career advancement opportunities across a global network A dynamic, international team environment Exposure to the fintech and gaming industries Office-based role in Bangalore office (Renaissance Centra) -- surrounded by like-minded innovators

This role is the ideal opportunity for someone looking for new challenges that would allow them to make a noticeable, positive impact in the company while learning and adapting to our fast-paced scale-up environment.



As part of our growing team in Bangalore, you will have a lot of opportunities to develop your career further with us. With future expansion plans, now is a great time to join us on our journey to change the way we pay.



Notes: Only shortlisted candidates will be contacted.