Job Description

Reporting to Portfolio Director
About Packt
Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
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About TechLeader
TechLeader is a fast-growing initiative inside Packt, a global tech publisher. As a product-led brand, we create premium GenAI case studies that document how real-world companies are implementing AI, written specifically for CTOs, Heads of AI, and Innovation Leads.
You will join as our Marketing Specialist, responsible for executing and evolving our go-to-market (GTM) strategy - managing everything from content distribution and community engagement to contributor promotion and newsletter growth. Youll be working inside Packt, but with the autonomy and pace of a startup.
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Role Overview
As the Marketing Specialist, your mandate is to take TechLeader from launch to traction. Youll define and execute the full-funnel marketing strategy that ensures our products reach the right audience: AI and tech decision-makers xe2x80x94 across platforms, formats, and channels.
Youll be the operational lead across GTM execution, content distribution, analytics, and paid marketing. This is a role for someone who thrives in 0-to-1 environments and wants to shape the marketing playbook xe2x80x94 not just follow one.
What Youll Do:
Go-to-Market Execution

• Own and execute TechLeaders GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle

• Plan and publish high-signal content 56 times per week in sync with product launches

• Design and run integrated campaigns for each drop xe2x80x94 case studies, tools, newsletter issues, events

• Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights

• Build and manage relationships with influencers, contributors, and external publications

• Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions

• Run targeted paid boosts and retargeting for high-performing content

AI-Enabled Marketing Ops

• Leverage tools like ChatGPT, Claude, Descript, Synthesia, and Gamma to create multi-format content

• Clip videos, script posts, generate summaries, and automate visuals using AI workflows

• Build repeatable systems to convert raw interviews into distribution-ready assets

• Identify opportunities to streamline packaging, scheduling, and personalization with AI

Growth Analytics & Optimization

• Define and track KPIs: reach, followers, signups, downloads, engagement, and conversions

• Set up dashboards for weekly reporting across social, newsletter, and product campaigns

• Analyze performance to refine copy, creatives, CTAs, formats, and platform mix

• Translate user and campaign signal into actionable GTM and product recommendations

Content & Distribution

• Maintain a 30-day rolling content calendar in collaboration with editorial and design

• Repurpose product insights into carousels, shorts, threads, clips, landing pages, and tools

• Coordinate contributor assets and timelines for each campaign

• Support blog, Substack, and Medium with optimized, scheduled content

• Develop and document repeatable playbooks for distribution and amplification

Community & Contributor Engagement

• Engage contributors across LinkedIn, Circle, and Reddit xe2x80x94 including DMs, tags, and promotion loops

• Monitor and respond to inbound comments, DMs, and community feedback

• Seed and participate in relevant GenAI discussions (Slack, Discord, Reddit, etc.)

• Manage AMA logistics, contributor interactions, and occasional community surveys

Who You Are
This role is for a strategic doer xe2x80x94 someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content xe2x80x94 you're driving traction.
Experience & Skills You Bring
Youve done the hard yards in growth, GTM, or brand marketing roles xe2x80x94 and can point to real traction and impact.

• 5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility

• Demonstrated success in launching or scaling early-stage brands or verticals xe2x80x94 ideally with B2B/tech products

• Deep understanding of content-led acquisition, buyer journeys, and executive-level packaging

• Strong instincts for format design and platform fit; especially for LinkedIn, Substack, and paid media

• Proven ability to plan and deliver multi-week, multi-channel GTM campaigns

• Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools

• Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals

• Familiarity with newsletter funnels, audience segmentation, social targeting, and growth automation

How You Think & Work
You move with urgency but think long-term. You value clarity over volume and treat content as a product.

• Strategic and systems-oriented: you connect brand, growth, and content into unified execution

• High-agency operator: you solve problems, self-direct, and thrive in lean, early-stage teams

• Outcome-driven: you prioritize for business impact and know when to optimize vs. move fast

• Format-fluid: comfortable with shorts, carousels, LPs, AMAs, video clips, threads, tools

• Editorially sharp: you respect audience time and know how to cut through the noise

Bonus Experience
Not mandatory, but helpful to hit the ground running:

• Background in AI, SaaS, tech media, or developer tools

• Experience with distribution dynamics across Substack, Reddit, Medium

• Basic knowledge of SEO, analytics tools, and A/B testing

What We Offer

• A strategic leadership role in shaping TechLeaders growth trajectory from day one

• Opportunity to operate with autonomy while building a vertical inside a trusted brand

• High-visibility work in an editorially credible and product-first environment

• Remote-first work culture with flexibility to own your schedule

• Opportunity to grow into a senior marketing or business leadership position as the vertical scales

Why Work at Packt
We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression. We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.

• Supporting individual development through growth opportunities and internal mobility.

• Encouraging social collaboration within teams and communities and knowledge-sharing.

• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. We seek to achieve this by:

• Providing a broad range of benefits and initiatives.

• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.

• Celebrating success stories and encouraging peer-to-peer recognition.

• Fostering a culture of self-development.

• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme

• 5 day working week

• 25 days annual holiday (plus bank holidays)

• Flexible hours: choose how, when, and where you work within India

• Training programs and Certification

• Group Medical Insurance

• Wellness initiatives

Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent)
Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.