Job Description

Location: India (Remote) Company: Wiley University Services At Wiley, we welcome you for who you are, the background you bring, and embrace individuals who get excited about learning whether online or by book. Learning is for everyone, and so is our workplace. Bring your experiences, your perspectives, and your passion. It’s in our differences that we empower the way the world learns.
An overview of the position We are looking for a bright, enthusiastic marketeer with experience delivering campaigns across multi-channels, including PPC, e-mail and social. You will have good understanding of inbound marketing tactics including SEO and content marketing. You will be coordinating the briefing, creation and implementation of campaigns in a timely manner across a range of digital channels. You will take part in reviews of campaigns including reviewing results, identifying improvements to campaign performance and sharing best practices.
How you will make an impact: In this role, you will be supporting Brand Managers in developing and implementing digital and direct response marketing initiatives in a results-based/lead-driven organization.

• Develop and execute data-driven, customer centric marketing campaigns across digital and direct response channels, regularly monitor and refine plans to achieve agreed KPIs
• Proactive monitoring and analysis of campaign data to adopt a ‘test and learn’ approach, driving marketing effectiveness and optimization
• Ensure timely deployment of all campaigns, deliver with exceptional attention to detail and accuracy
• Copywriting skills, creativity and excellent communication skills with a customer-focused mindset.
• Ensure that all communications are technically accurate, include key messages and connect with customers in an engaging way.
• Manage multiple projects and ensure delivery on time and within budget
• Have a “can do, will do” attitude to making things happen and getting them done
  

We are looking for people who:

• Experience of creating and developing B2C digital marketing campaigns, preferably in an international environment
• Experience delivering multi-channel campaigns, including social, web and e-mail.
• Confident in campaign tracking and evaluating data analytics
• Campaign editorial and creative sign-off process
• Ability to work within tight deadlines and to agreed KPIs and budget.
• Minimum of a Bachelor’s degree in Marketing, communications advertising or related fields of study
  

About Wiley: We are in one of the most dynamic periods in our history as technology, globalism and economic diversity create far-reaching changes in the world. As a learning business, Wiley makes meaningful contributions to research discovery and lifelong learning by helping organizations achieve their goals and people achieve success from education through their career. We may have been founded over two centuries ago, but our secret to success remains the same: change with the times and adapt to meet the ever-evolving needs of our customers. The company’s headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada. Wiley is an equal opportunity/affirmative action employer. We evaluate qualified applicants and treat all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or based on any individual’s status in any group or class protected by applicable federal, state or local laws.
When applying, please attach your resume/CV to be considered.

Location/Division: India
Job Requisition: R2203053

Remote Location: Yes
Time Type: Full_time
ELT: Todd Zipper
ELT +1: Surendra Naidoo
Management Level ID: U3