Job Description

Key Responsibilities:
B2B Marketing
? Proven experience in B2B marketing, particularly in the technology/software sector.
? Understanding of the sales cycle for enterprise software sales, including lead qualification and conversion.
? Develop and execute outbound lead generation campaigns using email and LinkedIn to target key decision-makers.
? Implement lead nurturing strategies to guide prospects through the sales funnel. ? Create compelling marketing assets such as case studies, white papers, and infographics to support sales efforts.
? Coordinate and manage website developers and graphic designers to ensure marketing materials are up-to-date and visually appealing.
? Generate qualified inquiries for the sales team on a consistent basis.
? Utilize Wordpress for website management and content creation.
? Drive demand generation initiatives to increase market share and revenue.
B2C Marketing
? Experience working with ecommerce B2C brands, with a preference for candidates who have worked in the jewellery and gifting space.
? Manage paid marketing campaigns across platforms including Meta, Google, and YouTube, with a focus on ROI and performance optimization.
? Set up, manage, and optimize campaigns to drive sales for ecommerce B2C brands.
? Utilize Shopify for e-commerce platform management and optimization.
? Manage social media channels to increase brand visibility and engagement.
? Implement lead generation strategies through outreach efforts to expand the customer base.
? Drive brand growth through innovative marketing initiatives and campaigns.

Skills Required