Job Description

We are looking for a skilled Marketing Specialist who can manage LinkedIn-based lead generation, run marketing campaigns, handle B2B outreach, and execute email marketing strategies. The ideal candidate will use LinkedIn Sales Navigator and various outreach tools to target prospects, nurture leads, and generate high-quality business opportunities.

Key ResponsibilitiesLinkedIn Lead Generation

Search and identify targeted B2B leads using LinkedIn Sales Navigator Send personalized connection requests, follow-ups, and outreach messages Build, clean, and maintain lead lists
Email Marketing & Campaign Running

Plan, create, and run email marketing campaigns Write effective email sequences for outreach, follow-ups, and nurturing Monitor campaign metrics (open rate, reply rate, clicks, conversions) Optimize campaigns to improve performance and lead quality
Campaign Management

Create and run LinkedIn outreach campaigns Manage cold outreach tools (Apollo, Lemlist, Instantly, etc.) A/B test different messaging and strategies Track campaign results and provide weekly reports
B2B Sales & Outreach

Identify key decision-makers such as CEOs, Founders, and Managers Pitch services effectively and book qualified meetings Manage CRM entries and maintain updated conversation logs
Market Research

Research industries, competitors, and target audiences Identify new markets and opportunities for outreach
Content & Messaging

Draft professional LinkedIn messages and posts Create clear, persuasive communication for different audiences
Required Skills

Strong experience with LinkedIn Sales Navigator Hands-on experience in running outreach and email campaigns Good understanding of email marketing tools (Mailchimp, Apollo, Lemlist, Instantly, etc.) Knowledge of CRM tools (HubSpot, Zoho, or similar) Excellent written communication skills Basic understanding of digital marketing
Preferred Qualifications

Experience working with IT, SaaS, or digital service companies Ability to deliver measurable results in lead generation Strong analytical skills to improve campaigns through data
Job Type: Full-time

Pay: ₹11,335.06 - ₹60,000.00 per month

Benefits:

Health insurance
Work Location: In person