Position Title : Marketing Specialist - Cell Biology, Cell Analysis Location : Bangalore About Company: Thermo Fisher Scientific Inc. is the world leader in serving science, with revenues of more than $40 billion and approximately 100,000 employees globally. Our Mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market and increase laboratory productivity. Through our premier brands \xe2\x80\x93 Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services \xe2\x80\x93 we offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive services. . Responsibilities Focus: Category Management In conjunction with the Marketing Lead, responsible for achieving financial and market success in the region for Cell Biology, Protein Biology and Synthetic Biology portfolios and providing region-level line-of-sight visibility (local pulse) to WW platform and Market Development. Manage Region market performance - short-term forecasting, sales and shipments, gap-to-close analysis and corrective actions as required in conjunction with Marketing Lead and sales leadership For assigned product portfolios perform detailed analysis and routine reporting of Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status and results) so that appropriate actions can be planned. Work with Regional Marketing Manager/Product Marketing Manager to recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate. Optimize Region pricing in collaboration with Marketing Lead, RMDs, and Sales Leadership. Plans and executes Region- and country-level NPIs, price actions, upgrades and obsolescence of existing products. Focus: Region Segment Campaigns and New Product Launches For assigned product portfolios work with Regional Marketing Manager/Product Marketing Manager and RMDs on the adaptation of global campaigns and programs for execution in the region to establish strong customer and category
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