Job Description

We are looking for a data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Responsibilities:
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (website and social media channels).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content (including offers).
Drive SEO campaigns - set objectives based on business goals, repurposing content and keywords, link building, analyzing and optimizing for best results.
Own and drive tactical and drip email campaigns to targeted audiences.
Analyze email campaign metrics to determine the effectiveness of each marketing campaign and report key findings to stakeholders.
Recommend and implement paid campaigns (SEM and advertorials) in traditional and social media.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Must have:
Ability to bring in new ideas for content and marketing campaigns
Experience and skills in demand generation and inbound marketing
Experience with SEO and SEM for 2-3 years
Good to have:
Build content for our website, social media, emailers, and webinars, such as SEO-optimized blog posts, whitepapers, ebooks, reports, infographics, etc.
Experience with video scripting and video editing software
Requirements
MBA in Marketing or equivalent working experience.
Experience in inbound marketing for a technology company
Proficiency in marketing automation and blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows) into converted customers.
Demonstrated project management experience.
Research and analytical skills.
Strong written and verbal communication skills
Good understanding and proficiency in using digital marketing tools and tactics
Ability to use data to inform all decisions.

Skills Required