Job Description

Company Name: VARITE India Private Limited
About The Client:
An American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. They specialize in software for creating and publishing a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print.
Essential Job Functions:

• Evaluates and develops solutions for business initiatives using automated email and lead nurturing programs
• Works with Stakeholders/Growth Marketers/Product strategists to understand key campaign parameters and inputs, such as subscriber audience definition, program frequency, test approach, degree of personalization in order to develop and execute the program appropriately
• Conducts quality assurance reviews to ensure marketing requirements have been met
• Documents programs and process by providing code samples, screenshots, etc.
• Monitors campaign performance, ensuring there are no data issues impacting results
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution
• In-depth understanding of Adobe customer lifecycle & identify cross channel/marketing opportunities for growth and optimization
• Analyze campaign data to monitor revenue performance and uncover areas for improvement
• Prepare and share recommendations, reports and analysis
• Forecast marketing campaign growth, and ROI for marketing campaigns
• Innovate and share new marketing tools, trends & strategies

Qualifications:
Skills and Experience Required:

• B.E, B.Tech, MCA Computer Science/Information Technology or equivalent degree from a recognized university
• 6+ relevant working experience in supporting marketing implementation projects using marketing tools and web technologies
• Must have in-depth technical knowledge in the following areas:

• Transact SQL
• HTML
• Scripting knowledge (Java script, Python, VB Script etc.)
• Experience in creating/planning digital or marketing strategies along with a strong understanding of the technologies (web technologies, database) and tactics needed for execution
• Strong marketing automation skills
• Good to have hands on experience in the following areas:

• Email Marketing tools like Adobe Campaign, Marketo etc.
• Analytics Tools like Adobe Analytics, Google Analytics, Tableau etc.
• Solid understanding and implementation experience in digital marketing
• Experience in addressing business challenges with technology solutions (consulting experience is a plus)
• A solid technical foundation and understanding of enterprise architecture principles
• Must have excellent written and verbal communication skills (Role requires significant interaction with partners, BU Heads and other stakeholders)
• Ability to work with limited supervision in understanding the goals and addressing issues as needed
• Solid understanding of key methodologies to drive growth across the marketing funnel
• Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing insights & recommendations
• High degree of intellectual curiosity and ability to absorb new concepts quickly
• High level of energy, personal drive, and positivity
• Strong communication skills

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.