Job Description

Role OverviewWe are seeking a Marketing & Sales Specialist who can combine creativity with a results-driven mindset to design impactful marketing strategies, generate leads, drive sales conversions, and build long-term client relationships. The role blends digital marketing expertise with hands-on sales execution to fuel business growth.Key ResponsibilitiesMarketing:- Develop and execute content and marketing strategies to boost brand awareness, engagement, and retention.- Apply SEO techniques across campaigns, videos, blogs, and web pages to drive organic growth.- Analyze performance using Google Analytics, YouTube Analytics, and Excel, providing actionable insights.- Manage creative campaigns aligned with trends, seasonal events, and brand objectives.- Collaborate with influencers, creators, and partners for cross-promotions and brand collaborations.- Conduct market research and competitor analysis to keep campaigns relevant and competitive.Sales:- Identify and qualify new business opportunities through market research, networking, and lead generation.- Build and maintain strong client relationships to ensure repeat business and referrals.- Collaborate with the marketing team to create sales-focused campaigns and presentations.- Drive end-to-end sales cycle: prospecting, pitching, negotiating, and closing deals.- Meet and exceed sales targets and KPIs aligned with business goals.- Provide feedback from the market to refine products, services, and sales strategies.Skills & Competencies :- Proven experience in marketing, sales, and business development.- Strong knowledge of SEO, content marketing, and digital campaigns.- Proficiency in Excel for tracking leads, sales, and campaign performance.- Skilled in PowerPoint for impactful client and management presentations.- Excellent communication, negotiation, and relationship-building skills.- Ability to balance strategic planning with hands-on execution. (ref:updazz.com)

Skills Required