Local Store Marketing Once you are here, you will :- Conceptualize Store/ City Level tactical activities/ campaigns, primarily in the north zone.- Provide inputs to the team about region/city / store level marketing tactics which may be central to specific occasions, local festivals and themes.- Execute and implement marketing tactics and campaigns at store Level by effective liaison with internal & external support teams in a timely & efficient manner.- Execute events and activities that resonate with the brand at the local Store level/city level.- Co-ordinate with restaurant operations team and implement the tactics at Store level.- Ensure effective communication with agencies & ensure adherence to agreed procedures, cost agreements & service levels.- Ensure that brand positioning and messaging remains in line with all other tactical executions.- Track tactical promotion effectiveness with respect to various business parameters on a periodic basis. (ref:updazz.com)
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