Job Description

Company Name: VARITE India Private Limited
About The Client:
A cloud computing company offers a platform for digital workflows, enabling organizations to automate and streamline business processes. The solutions include IT service management, human resources, customer service, and security operations. Designed to enhance efficiency and collaboration, the platform digitizes and automates workflows for diverse organizational needs. Headquartered in the United States, the company is recognized for its innovative approach to workflow automation, playing a significant role in the IT service management and business process automation space. In 2018, Forbes magazine named it number one on its list of the world's most innovative companies.
About The Job:

• We're seeking an experienced email copywriter to support our Customer Excellence Marketing team at client.
• This is a dedicated copywriting role focused on creating compelling email content for post-purchase adoption nurtures.
• You'll write transactional email copy that guides existing customers through their adoption journey by connecting them with relevant content, events, and resources that help them maximize value from their purchased solutions.

Essential Job Functions:

• Write clear, compelling email copy for automated post-purchase nurture sequences designed by our journey team
• Develop customer-centric messaging that connects users with the right resources at the right time in their adoption journey
• Create email content that simplifies complex technical concepts and makes next steps easy to understand and act upon
• Collaborate with the journey team to ensure copy aligns with campaign strategy, customer needs, and journey objectives
• Adapt tone and content for different customer personas, roles, and stages of the adoption journey based on journey team requirements
• Revise and optimize email copy based on performance feedback and stakeholder input

Qualifications:
Required Skills & Experience

• Professional email copywriting experience, specifically in B2B post-purchase or customer adoption campaigns
• Proven track record writing transactional, educational, or enablement emails (not promotional/sales content)
• Strong portfolio demonstrating ability to write clear, action-oriented copy that drives engagement
• Experience writing for automated nurture campaigns (familiarity with platforms like Marketo, HubSpot, or Eloqua is a plus)
• Ability to translate technical product features into customer benefits and clear next steps
• Understanding of customer journey stages and how to align messaging to different adoption phases
• Excellent collaboration skills to work effectively with journey designers and cross-functional stakeholders
• Strong attention to detail and ability to incorporate feedback efficiently

Preferred Qualifications

• Experience in B2B SaaS, enterprise software, or technology industries
• Background supporting customer success, onboarding, or adoption marketing programs
• Familiarity with client products or similar enterprise platforms
• Understanding of email best practices for transactional communications

Application Requirements

• Please submit 3-5 writing samples that demonstrate your experience with:
• Post-purchase or adoption-focused email campaigns
• Transactional or educational email content (not promotional)
• B2B customer communication
• Clear, compelling calls-to-action that drive specific customer behaviors
• Education: College degree

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit
Unlock Rewards: Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000
About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

Skills Required