Media Relations: Build and maintain relationships with journalists, bloggers, and influencers to secure press coverage for clients.
Press Releases: Write and distribute press releases to announce company news, product launches, events, and other relevant updates.
Media Monitoring: Monitor media coverage and social media mentions to track brand reputation and identify opportunities for engagement.
Crisis Management: Develop strategies and protocols for handling PR crises and negative publicity, and act as a spokesperson when necessary.
Brand Messaging: Ensure consistent and effective communication of brand messaging across all PR channels and platforms.
Strategic Planning: Develop PR campaigns and strategies aligned with client objectives and overall marketing efforts.
Event Management: Plan and execute PR events, such as press conferences, product launches, and media briefings, to generate buzz and coverage.
Content Creation: Create compelling PR materials, including press kits, media pitches, and story angles, to pitch to media outlets and influencers.
Internal Communication: Coordinate with internal teams to gather information and insights for PR initiatives, and ensure alignment with company goals.
Performance Tracking: Measure and analyze the effectiveness of PR campaigns and activities using metrics such as media impressions, reach, and engagement.