Job Description

Skill required: Marketing Operations - Adobe Campaign Classic
Designation: Marketing Platform Automation Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do
"oAPI Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities oMarketing Automation Best Practices: Knowledge of Marketing Automation best practices oHTML and CSS: Familiarity with HTML and CSS for email template customization oReporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights"
What are we looking for
Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered
Roles and Responsibilities: "Requirements:Campaign Planning and Requirements Gathering:oCollaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)oAssist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creationoProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectivelyAdobe Campaign Classic Configuration and Development:oCreate and configure offers, workflows, mail templates, landing pages, and automations, to support campaign executionoCreate and manage automated journeys, including welcome series, nurture campaigns, and triggered communicationsCampaign Execution and Management:oSet up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign ClassicoCreate landing pages within Adobe Campaign Classic tool as per brief providedoEnsure accurate targeting and segmentation of campaign audiencesoMonitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholdersoConduct A/B testing and optimization to improve campaign effectiveness and customer experienceoTroubleshoot and resolve any technical issues related to campaign executionWork Orchestration and Data hygiene:oFully understand ticketing/request management tool and accurately record updates, data points, timestamps etc to provide seamless campaign experience to both internal and external stakeholdersoAdhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasksoComplete all required reports so that accurate numbers are reported to both client and leadershipMust Have Skills:oAdobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, JavascriptoDatabase Management: Proficiency in understanding database concepts and its application within campaign management
Any Graduation
About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces(TM).Join Accenture to work at the heart of change.
Visit us at
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.