Job Description

Skill required:

Marketing Operations - Adobe Campaign Classic

Designation:

Marketing Platform Auto Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Campaign Planning and Requirements Gathering: oCollaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) oAssist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. oProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively. Adobe Campaign Classic Configuration and Development: oCreate and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution. oCreate and manage automated journeys, including welcome series, nurture campaigns, and triggered communication In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Campaign Execution and Management: oSet up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic. oCreate landing pages within Adobe Campaign Classic tool as per brief provided. oEnsure accurate targeting and segmentation of campaign audiences. oMonitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. oConduct A/B testing and optimization to improve campaign effectiveness and customer experience. oTro

What are we looking for?

API Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities. oMarketing Automation Best Practices: Knowledge of Marketing Automation best practices. oHTML and CSS: Familiarity with HTML and CSS for email template customization. oReporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insightsoAdobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript. oDatabase Management: Proficiency in understanding database concepts and its application within campaign management. oBest Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. oProblem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution. oCollaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. oAttention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.

Roles and Responsibilities:

oIn this role you are required to do analysis and solving of increasingly complex problems o Your day to day interactions are with peers within Accenture o You are likely to have some interaction with clients and/or Accenture management o You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments o Decisions that are made by you impact your own work and may impact the work of others o In this role you would be an individual contributor and/or oversee a small work effort and/or team o Please note that this role may require you to work in rotational shifts




Any Graduation