Job Description

Skill required:

Marketing Operations - Adobe Campaign Classic

Designation:

Marketing Platform Auto Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.

What are we looking for?

Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered. "oHTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues. oDigital Marketing: Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives. oUX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets."

Roles and Responsibilities:

"ResponsibilitiesCampaign Review:oConduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience,segmentation rules,and personalization requirements.Quality Assurance Testing:oExecute testing of campaign setups across different channels - Email,SMS,Push,Direct mail,social,paid campaign etc.,data queries,to validate the accuracy and functionality of the campaign components.Data Validation:oVerify the integrity of data used in the campaigns,including audience lists,data extensions,and dynamic content personalization,to ensure that the right message is delivered to the right audience.Journey Testing:oValidate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Compliance and Best Practices:oEnsure email campaigns adhere to email marketing best practices, data privacy regulations,and anti-spam laws.Campaign Optimization:oProvide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.A/B Testing:oSupport A/B testing efforts by setting up and validating test campaigns,analyzing results.Documentation:oMaintain comprehensive documentation of campaign testing processes, results, and issue resolutions.Collaboration:oWork closely with marketing teams, project managers,data analysts, and developers to address campaign-related challenges and implement improvements.oCollaborate with development team to ensure that creative build align with the campaign objectives and data build.Continuous Improvement:oStay updated with the latest Adobe Campaign Classic features,best practices,and industry trends to enhance campaign build quality and overall marketing effectiveness.Work Orchestration and Data hygiene:oFully understand ticketing/request management tool and accurately record updates, data points,timestamps etc.to provide seamless experience to both internal and external stakeholders.oAdhere to all Desktop Procedures (DTPs)/Standard Operating Procedures(SOP)along with checklist and other important process document to carry out all required tasks.oComplete all required reports so that accurate numbers are reported to both client and leadership.Must Have Skills:oAdobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.oCampaign Management:Experience in end-to-end campaign execution,including segmentation,audience targeting




Any Graduation