Job Description

Skill required:

Marketing Operations - Adobe Campaign Classic

Designation:

Marketing Platform Auto Associate

Qualifications:

Any Graduation

Years of Experience:

1 to 3 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Campaign Planning and Requirements Gathering: oCollaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) oAssist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. oProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively. Adobe Campaign Classic Configuration and Development: oCreate and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution. oCreate and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. oEnsure accurate targeting and segmentation of campaign audiences. oMonitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders. oConduct A/B testing and optimization to improve campaign effectiveness and customer experience. oTroubleshoot and resolve any technical issues related to campaign execution. Work Orchestration and Data hygiene: oFully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide sea

What are we looking for?

Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript. oDatabase Management: Proficiency in understanding database concepts and its application within campaign management. oBest Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing. oProblem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution. oCollaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. oAttention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment. oAPI Integration: Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities. oMarketing Automation Best Practices: Knowledge of Marketing Automation best practices. oHTML and CSS: Familiarity with HTML and CSS for email template customization. oReporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights

Roles and Responsibilities:

oIn this role you are required to solve routine problems, largely through precedent and referral to general guidelines o Your expected interactions are within your own team and direct supervisor o You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments o The decisions that you make would impact your own work o You will be an individual contributor as a part of a team, with a predetermined, focused scope of work o Please note that this role may require you to work in rotational shifts




Any Graduation