Job Description

Skill required:

Marketing Operations - Braze Customer Engagement Platform

Designation:

Marketing Platform Auto Associate

Qualifications:

Any Graduation

Years of Experience:

1 to 3 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

o Solid hands-on experience in CRM or multi-channel marketing. o Experience in working with CRM tools (Braze ideally, other tools considered) o Good understanding of the tech CRM landscape and main trends in the industry. o Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actions o Customer-centric & strategic mindset, knowledge about how to drive loyalty and retention o Cross-department stakeholder management o Ability to work with HTML and CSS. Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for?

? Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite) ? Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime value ? Optimize campaign performance through continuous analysis and testing ? Improve processes and create efficiency by implementing automation strategies ? Forecast and report on campaign performance ? Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns ? Routinely test and develop our CRM tools ? Report to CRM management regularly on the status of activities/campaigns. ? Liquid and SQL knowledge is required

Roles and Responsibilities:

oIn this role you are required to solve routine problems, largely through precedent and referral to general guidelines o Your expected interactions are within your own team and direct supervisor o You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments o The decisions that you make would impact your own work o You will be an individual contributor as a part of a team, with a predetermined, focused scope of work o Please note that this role may require you to work in rotational shifts




Any Graduation