Job Description

Role description

Job Responsibilities

Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths



Map user journeys analyze engagement metrics bounce rate time on site scroll depth and pinpoint opportunities for site and campaign improvement



Build and maintain Analytics dashboards for executive stakeholders and create custom metrics segments and dimensions in Adobe Analytics



Analyze paid media performance across social programmatic search and display channels



Deliver executiveready reports dashboards and strategic recommendations to guide future marketing investments



Work crossfunctionally with social media paid media content and email marketing teams to deliver quarterly insights and recommendations to senior leadership

Required qualifications capabilities and skills

5 years experience with Adobe Analytics workspace analysis segments calculated metrics API integrations SQL for data extraction and analysis and dashboard creation using Tableau or similar visualization tools



Familiarity with marketing analytics platforms such as ThoughtSpot web debugging tools and data engineering concepts ETL data quality management



Demonstrated ability to analyze digital marketing campaigns across paid social programmatic search display and email channels



Skilled in user journey mapping conversion optimization and website AB testing



Proficient with key marketing metrics CTR CPL CPC CPM ROAS engagement bounce rate time on site and marketing technology stacks tag management attribution tools CDPs



Expert at translating complex data into clear actionable insights for executive audiences

Skills

Mandatory Skills :

Paid Media - Facebook, Paid Media - Instagram, Paid Media - LinkedIN, Paid Media - Twitter

About LTIMindtree

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree -- a Larsen & Toubro Group company -- solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/