Job Description

: Marketing Outreach Executive

Company:

ICA Edu Skills

Position:

Marketing Outreach Executive

Department:

Marketing & Outreach

Location:

2nd Floor, 4, Brabourne Rd, near Tea Board Bus Stand, Radha Bazar, Lal Bazar, Dalhousie, Kolkata, West Bengal

Experience:

1-4 years (Education sector preferred)

Salary:

?20,000 - ?25,000 CTC per month

Job Overview

ICA Edu Skills is seeking a dynamic and result-oriented

Marketing Outreach Executive

to enhance student acquisition and brand visibility through structured field outreach activities. The role includes building academic and community partnerships, executing promotional events, and driving lead generation for admissions.

Key Responsibilities1. Outreach & Partnerships

Conduct outreach visits to schools, colleges, NGOs, and community groups. Build partnerships for seminars, workshops, and career awareness programs. Maintain professional relationships with academic coordinators and community influencers.

2. Lead Generation & Promotion

Generate quality leads through field interactions and events. Promote ICA Edu Skills courses, job-guarantee programs, and certifications. Carry out local-area promotions and door-to-door campaigns when required.

3. Event Coordination

Organize seminars, career counseling sessions, and student engagement activities. Support marketing stalls, awareness drives, and promotional campaigns. Coordinate with internal teams for branding materials and setup requirements.

4. Reporting & Documentation

Prepare daily visit reports, outreach activity logs, and lead trackers. Update CRM/internal dashboards accurately. Share feedback and insights to strengthen outreach strategies.

Required Skills

Strong communication and interpersonal abilities. Confident in interacting with students, parents, and institutions. Knowledge of MS Office, Google Sheets, and CRM tools. Target-driven, self-motivated, and comfortable with extensive fieldwork. Good presentation and networking skills.

Qualifications

Bachelor's degree in related field. Experience in the education/EdTech sector or field marketing preferred.
Apply on akhtar.friha@icagroup.in

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person