Job Description

Key responsibilities:

Process optimization:

Develop and refine marketing processes for efficiency, from campaign execution to lead management.

Data management and analysis:

Maintain data hygiene, segment audiences, and analyze campaign performance to provide actionable insights and recommendations.

Campaign execution:

Build and launch marketing campaigns, including creating emails, landing pages, and workflows, and ensure timely delivery.

Collaboration:

Work closely with cross-functional teams, particularly sales, to align efforts, define lead scoring, and ensure a smooth handover of marketing-qualified leads.

Reporting and optimization:

Track key performance indicators (KPIs), monitor ROI, and use data to continuously optimize the marketing funnel and strategies.

Budget management:

Develop and manage the marketing budget, including tracking expenses and ensuring financial goals are met.

Compliance:

Ensure all marketing activities and communications comply with legal standards and company policies.

Training:

Train other marketing team members on new tools and strategies.
Job Type: Full-time

Pay: ₹8,936.37 - ₹38,930.58 per month

Benefits:

Food provided Paid time off
Work Location: In person