Job Description

Who We Are

Bidgely (which means "electricity" in Hindi) is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions.
Ranked #7 in Applied AI on Fast Company's list of Most Innovative Companies in the World, Bidgely is putting customers at the center of the clean energy future

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What We Do

Powered by our unique patented technology, Bidgely's UtilityAI(TM) Platform transforms multiple dimensions of customer data - such as energy consumption, demographics, and interactions into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond.

How We Do It

From a distributed energy resources (DER) and grid edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics and time of use (TOU) rate designs. Bidgely's UtilityAI(TM) energy analytics provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services.

For more information, please visit-
Website: http://bidgely.com
http://bidgely.comblog: bidgely.com/blog

How You Fit In

We're seeking a

data-driven, tech-savvy, and customer-minded

Marketing Operations Manager to be the backbone of our marketing engine. This role is critical to ensuring our campaigns run seamlessly, our analytics are trustworthy, and our customers enjoy a frictionless experience from first touch to closed deal. If you can bring order to complexity, make systems sing, and turn messy data into crystal-clear insights, all while building tools and processes that feel effortless to end users, then we want to meet you!

Key Responsibilities

Data Integrity & Governance

Own the accuracy, completeness, and reliability of marketing data across the MarTech stack (Salesforce, Marketo, analytics, and integrated tools).
Implement proactive processes to prevent data leakage and ensure objective, trustworthy reporting.

Marketing Technology & Automation

Manage and optimize the MarTech stack to enable sophisticated segmentation, personalization, and lifecycle campaigns.
Partner with Demand Gen to design and execute automated lead nurture, scoring, and routing programs that accelerate pipeline velocity.

Analytics & Insights

Develop dashboards, attribution models, and reporting frameworks that clearly show marketing's influence on pipeline and revenue.
Track channel and campaign performance across various regions and product lines.
Provide actionable insights that guide campaign strategy and budget allocation.

Process Optimization

Streamline complex workflows into scalable, intuitive processes for marketing, sales, and customer teams.
Identify and eliminate bottlenecks in lead flow and campaign execution.

Cross-Functional Partnership

Collaborate closely with Sales Ops, Demand Gen, and Product Marketing to ensure smooth lead handoffs, accurate pipeline tracking, and unified data views.
Act as the operational bridge between marketing strategy and execution.

Compliance & Best Practices

Ensure GDPR, CAN-SPAM, and global data privacy compliance.
Champion best practices in campaign setup, database hygiene, and performance tracking.

Budget Tracking and Campaign Orchestration

Track, monitor and report campaign spend
Support campaign orchestration through project management (ex http://monday.com)
Support Demand Generation with execution of marketing campaigns (ex Marketo, social media posting, etc)

Key Outcomes & KPIs

Audience Management, Data & Systems

Data Accuracy and Quality: Maintain data accuracy and ICP fit in lead, contact, and account records.

Support a lean marketing tech stack and flow of data across systems

Funnel Management and Performance

Smooth flow of inbound leads processed and routed with an agreed SLA

Improved MQL-to-SQL conversion rate

Improved Funnel Velocity by monitoring and improving time in lifecycle stages

Campaign Impact & ROI

Attribution Clarity: 100% of campaigns tracked with multi-touch attribution models.

ROI Reporting: Deliver and maintain dashboards to show real time status of key marketing metrics across channels, regions, and solutions. Support insights for campaign iteration and ROI.

Influenced Pipeline: Support Demand Gen to achieve growth in marketing-influenced pipeline.

Demand Generation Support

Workflow Efficiency: Reduce campaign launch cycle time through automation and process improvements.

Campaign execution support under the guidance of the Head of Demand Generation

Compliance & Governance

Regulatory Compliance: Zero violations of GDPR, CAN-SPAM, or other applicable laws.

Database Health: Maintain <3% bounce rate and <0.1% spam complaint rate on outbound marketing campaigns.

What We're Looking For

4+ years in Marketing Operations, preferably in a B2B SaaS or tech environment.
Proven expertise in Revenue Operations tools: Salesforce, Marketo, etc
Strong skills in data analysis, reporting, and troubleshooting complex systems integrations.
A track record of implementing scalable processes that reduce complexity while improving user experience.
Ability to translate technical concepts into easy-to-use solutions for non-technical teams.
A proactive problem-solver who thrives in a fast-growing, innovative company.
Ability to support overlap with US hours

Why Join Bidgely?

Work at the forefront of energy innovation in a company on a strong upward trajectory.
Collaborate with passionate, mission-driven teammates around the globe.
Enjoy a culture that values ownership, creativity, and continuous improvement.
Competitive salary, benefits, and growth opportunities.

Diversity, Equity, Inclusion and Equal Opportunity

At Bidgely we're on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community. We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion - not on your background, gender, race, age, or the quirky way you dance at office parties