Job Description

Marketing Operations Manager

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Location Preference:

Remote India |

Reports to:

Head of Revenue Marketing

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About Bidgely

Bidgely is transforming the energy industry with AI-powered analytics that puts customers at the center of the grid. As an up-and-coming leader in energy intelligence, we partner with utilities worldwide to harness the power of data for a cleaner, more reliable future. Our growth is accelerating and we're looking for a Marketing Operations Manager who can help us scale smarter.

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The Opportunity

We're seeking a

data-driven, tech-savvy, and customer-minded

Marketing Operations Manager to be the backbone of our marketing engine. This role is critical to ensuring our campaigns run seamlessly, our analytics are trustworthy, and our customers enjoy a frictionless experience from first touch to closed deal. If you can bring order to complexity, make systems sing, and turn messy data into crystal-clear insights, all while building tools and processes that feel effortless to end users, then we want to meet you!

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Key Responsibilities

Data Integrity & Governance

+ Own the accuracy, completeness, and reliability of marketing data across the MarTech stack (Salesforce, Marketo, analytics, and integrated tools).
+ Implement proactive processes to prevent data leakage and ensure objective, trustworthy reporting.
Marketing Technology & Automation + Manage and optimize the MarTech stack to enable sophisticated segmentation, personalization, and lifecycle campaigns.
+ Partner with Demand Gen to design and execute automated lead nurture, scoring, and routing programs that accelerate pipeline velocity.
Analytics & Insights + Develop dashboards, attribution models, and reporting frameworks that clearly show marketing's influence on pipeline and revenue.
+ Track channel and campaign performance across various regions and product lines.
+ Provide actionable insights that guide campaign strategy and budget allocation.
Process Optimization + Streamline complex workflows into scalable, intuitive processes for marketing, sales, and customer teams.
+ Identify and eliminate bottlenecks in lead flow and campaign execution.
Cross-Functional Partnership + Collaborate closely with Sales Ops, Demand Gen, and Product Marketing to ensure smooth lead handoffs, accurate pipeline tracking, and unified data views.
+ Act as the operational bridge between marketing strategy and execution.
Compliance & Best Practices + Ensure GDPR, CAN-SPAM, and global data privacy compliance.
+ Champion best practices in campaign setup, database hygiene, and performance tracking.
Budget Tracking and Campaign Orchestration





+ Track, monitor and report campaign spend
+ Support campaign orchestration through project management (ex Monday.com)
+ Support Demand Generation with execution of marketing campaigns (ex Marketo, social media posting, etc)

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Key Outcomes & KPIs

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Audience Management, Data & Systems

### Data Accuracy and Quality: Maintain data accuracy and ICP fit in lead, contact, and account records. ### Support a lean marketing tech stack and flow of data across systems
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Funnel Management and Performance

### Smooth flow of inbound leads processed and routed with an agreed SLA ### Improved MQL-to-SQL conversion rate ### Improved Funnel Velocity by monitoring and improving time in lifecycle stages
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Campaign Impact & ROI

### Attribution Clarity: 100% of campaigns tracked with multi-touch attribution models. ### ROI Reporting: Deliver and maintain dashboards to show real time status of key marketing metrics across channels, regions, and solutions. Support insights for campaign iteration and ROI. ### Influenced Pipeline: Support Demand Gen to achieve growth in marketing-influenced pipeline.
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Demand Generation Support

### Workflow Efficiency: Reduce campaign launch cycle time through automation and process improvements. Campaign execution support under the guidance of the Head of Demand Generation
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Compliance & Governance

### Regulatory Compliance: Zero violations of GDPR, CAN-SPAM, or other applicable laws. ### Database Health: Maintain <3% bounce rate and <0.1% spam complaint rate on outbound marketing campaigns.
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What We're Looking For

4+ years in Marketing Operations, preferably in a B2B SaaS or tech environment. Proven expertise in Revenue Operations tools: Salesforce, Marketo, etc Strong skills in data analysis, reporting, and troubleshooting complex systems integrations. A track record of implementing scalable processes that reduce complexity while improving user experience. Ability to translate technical concepts into easy-to-use solutions for non-technical teams. A proactive problem-solver who thrives in a fast-growing, innovative company. Ability to support overlap with US hours
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Why Join Bidgely?

Work at the forefront of energy innovation in a company on a strong upward trajectory. Collaborate with passionate, mission-driven teammates around the globe. Enjoy a culture that values ownership, creativity, and continuous improvement. * Competitive salary, benefits, and growth opportunities.