Job Description

A Marketing Officer develops and implements strategies to promote a company's products/services, executing campaigns, analyzing market trends, managing digital presence (social media, content), coordinating events, and collaborating with sales/design teams, with key duties including market research, performance tracking, budget management, and ensuring brand consistency across channels. Key Responsibilities

Campaign Management:

Plan, execute, and monitor integrated marketing campaigns (digital, social, print).

Market Research:

Analyze data, identify target audiences, study trends, and track competitor activities.

Content Creation:

Develop engaging content for websites, social media, emails, and promotional materials.

Brand Management:

Maintain consistent brand identity and messaging across all platforms.

Event Coordination:

Organize promotional activities, product launches, trade shows, and other events.

Digital Marketing:

Manage social media, SEO, PPC, and website updates.

Performance Analysis:

Track campaign effectiveness using analytics, report on metrics, and optimize strategies.

Collaboration:

Work with sales, PR, design, and management teams to align goals.

Budgeting:

Help manage marketing budgets and expenditures.
Key Skills & Requirements

Bachelor's degree in Marketing, Communications, or a related field. Strong communication, organizational, and analytical skills. Knowledge of digital marketing, social media, and market research. Creativity, leadership, and budget management.
What They DoA Marketing Officer acts as a core contributor to a company's promotional efforts, bringing campaigns to life from concept to evaluation, ensuring marketing activities drive business goals and increase brand visibility

Job Types: Full-time, Permanent

Pay: ?17,000.00 - ?25,000.00 per month

Benefits:

Internet reimbursement
Work Location: In person