Job Description

JD of Marketing Officers
JD of Marketing Officer \xe2\x80\x93 Training & Maintenance:
Sales Management:

• Visiting manned / unmanned and activated / non-activated merchants on daily basis to have a strengthened relationship with the merchant for a better presence in terms of market share
• Sales analysis of merchants in the area on daily basis in terms of total sales, total finance and our share and suggesting strategy merchant / marketwise to have one third of market share from his / her market
• Making strategies for action or counter reaction in the market to strengthen our presence
• Focusing on new merchants for growth in business & declining sales merchants to find out root cause of decline as a preventive measure to stop sales loss
• Redeployment or addition of merchants to a promoter depending upon potential analysis of currently served merchants in co-ordination with Area managers
• Doing proper branding in the merchant\xe2\x80\x99s establishment serviced
  • Market information - collection & reporting
    

• To focus on retaining merchants in Quadrant 3 & shifting merchants from Quadrant 2 to Quadrant 3 on regular basis.
• Submitting monthly action plan with name of merchants who will be shifted from Quadrant 2 to Quadrant 3 for the month.
• Taking ownership of top 20 merchants of the area and ensure there is no sales loss vis-\xc3\xa0-vis last month
• Daily sales analysis of Quadrant 2 & Quadrant 3 merchants in terms of total sales, total finance and Aeon\xe2\x80\x99s finance share vis-\xc3\xa0-vis competition.
• To work with Quadrant 1 & Quadrant 4 Merchants and develop them to work independently