Develops and implements marketing strategies for financial products, including market research, campaign execution and brand promotion across various channels like digital, print and social media.
Key responsibilities include creating marketing materials, collaborating with internal teams and external agencies, analysing campaign performance, and ensuring all marketing activities align with company objectives and regulatory compliance.
Key responsibilities
Strategy and planning - Develop and execute comprehensive marketing campaigns and initiatives to promote financial products and services.
Content creation - Create various marketing materials, including digital content, advertising copy and promotional materials for branch and online use.
Collaboration - Work with internal teams and external agencies to support business objectives through effective marketing communication.
Market Research - Conduct market research to identify customer trends, competitor offerings and demographic data to inform marketing strategies.
Performance analysis - Analyse the performance of marketing campaigns using key metrics to evaluate effectiveness and make necessary adjustments
Client Relations - Establish and maintain relationships with new and existing clients through networking and prospecting.
Compliance - Ensure all marketing efforts are in line with regulatory requirements and company policies.
Qualifications
Education - A bachelor's degree in finance, business, marketing, or a related field is often required
Skills - Strong analytical, communication and interpersonal skills are essential
Knowledge - A thorough understanding of financial products and the financial services industry is crucial.
Experience - Previous experience in marketing, particularly in the financial services sector, is highly beneficial.
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?43,000.00 per month
Benefits:
Cell phone reimbursement
Work Location: In person
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