Job Description

A Marketing Officer develops and implements marketing strategies to promote a company's products or services, enhance brand awareness, and drive business growth. They conduct market research, manage campaigns, analyze data, and collaborate with teams to achieve marketing objectives. Key Responsibilities:

Strategy Development:

Creating and implementing marketing strategies aligned with overall business goals.

Market Research:

Analyzing market trends, consumer behavior, and competitor activities to inform marketing decisions.

Campaign Management:

Planning, executing, and monitoring marketing campaigns across various channels.

Content Creation:

Developing engaging marketing content, including website copy, social media posts, and other promotional materials.

Data Analysis:

Tracking and analyzing campaign performance, using data to optimize marketing efforts and ROI.

Budget Management:

Managing marketing budgets, allocating resources effectively, and monitoring expenses.

Collaboration:

Working closely with sales, product development, and other teams to ensure cohesive marketing efforts.

Brand Management:

Ensuring consistent brand messaging and maintaining a strong brand identity.

Relationship Management:

Building and maintaining relationships with vendors, media outlets, and other key partners.

Reporting:

Providing regular reports on campaign performance and marketing activities to management.
Skills and Qualifications:

Communication Skills:

Excellent written and verbal communication skills are essential for creating marketing materials, presenting strategies, and collaborating with teams.

Analytical Skills:

The ability to analyze data, identify trends, and draw insights is crucial for optimizing marketing campaigns.

Marketing Knowledge:

A strong understanding of marketing principles, strategies, and best practices is necessary.

Creativity:

The ability to develop innovative and engaging marketing campaigns is important.

Organizational Skills:

Managing multiple tasks, projects, and deadlines is a key part of the role.

Interpersonal Skills:

Building relationships with internal and external stakeholders is vital for success.

Technical Skills:

Proficiency in using marketing software, social media platforms, and other relevant tools.
Job Types: Full-time, Permanent

Pay: ₹12,385.01 - ₹35,863.95 per month

Benefits:

Cell phone reimbursement Flexible schedule Health insurance Internet reimbursement Leave encashment Life insurance Paid sick time
Schedule:

Day shift
Supplemental Pay:

Commission pay Performance bonus Shift allowance
Experience:

B2B Marketing: 1 year (Preferred)
Work Location: In person