Company: Goodwyn Tea (A Sirohia Family Enterprise)
Reports To: Director - Retail & Brand Development
Purpose of the Role (WHY this role exists)
To make Assam Tea globally admired and locally loved. The mission is to build a strong Goodwyn Tea retail presence across every key tourist destination of Assam -- ensuring that before leaving Assam, every second traveler experiences authentic, single-origin Goodwyn Tea.
Core Values Alignment
Authenticity: Believes in purity, storytelling, and honest products.
Connection: Loves talking to people and sharing stories over chai.
Passion: Deeply proud of Assam's heritage and eager to make it famous worldwide.
Purpose: Works not just for sales numbers, but for a mission -- to make tea synonymous with Assam again.
Discipline: Lives by timelines, structure, and results.
Innovation: Thinks creatively, experiments boldly, and finds new ways to connect people with tea.
Key Responsibilities (WHAT the role delivers)
Lead the expansion of Goodwyn Tea across Assam's airports, railway stations, tourist towns, hotels, and cultural hubs.
Identify and onboard new retail partners, experience counters, and flagship stores.
Create and execute brand campaigns celebrating "Assam's Tea Legacy."
Design collaborations with Assam Tourism and curate immersive chai experiences.
Build consistent digital and offline visibility through engaging content and events.
Be the voice and face of Goodwyn -- engage, listen, and connect with customers.
Launch loyalty programs and experiential chai sessions to make Goodwyn a daily ritual.
Define and achieve monthly and quarterly sales targets.
Drive performance, profitability, and marketing ROI across all outlets.
Build and lead a passionate team of retail storytellers and chai ambassadors.
Inspire with energy, empathy, and excellence.
Ideal Candidate Profile (WHO is right for this role)
Attribute
Requirement
Experience
7-10 years in marketing or sales (FMCG / Perfume / Cosmetic / Lifestyle / Tea industry preferred)
Background
Female candidate, preferably from Assam with a deep cultural connection
Education
Graduate / MBA in Marketing, Brand, or Retail Management
20+ new Goodwyn Tea touchpoints established in Assam within 12 months
Retail sales growth of 50% YOY in Assam region
100,000+ customers served in tourist markets
Brand recognition across airports, hotels, and premium stores
"Goodwyn Tea - Taste of Assam" campaign successfully executed
Compensation & Growth Path
Competitive fixed salary + performance-based incentives
Opportunity to grow into a Pan-India Retail Head role as the brand expands nationwide
Direct mentorship from company leadership and exposure to international branding initiatives
If you are a proud daughter of Assam who dreams of making her homeland's tea the pride of the world -- this is your calling.