Job Description

Company Overview
Career Craft Consultants India Pvt Ltd, headquartered in Gujarat, operates within the Education industry. With a workforce ranging from 200+ employees, the company is dedicated to providing exceptional consultancy services. Further information can be accessed via their website at careercraftconsultants.co.in.
Job Overview
We are seeking a dynamic and experienced Marketing Manager for Overseas Education. This mid-level, full-time position is based in Hyderabad. The ideal candidate will be responsible for initiating and implementing marketing strategies to support business growth and increase brand awareness in the field of overseas education.
Qualifications and Skills

• Proven experience in lead generation and a track record of working effectively in cross-functional teams (Mandatory skill).
• Proficiency in executing ATL and BTL marketing activities to promote brand visibility and engagement (Mandatory skill).
• Expertise in outreach activities to enhance collaboration with local Colleges, Universties and Institutions (Mandatory skill).
• Proficient in market research techniques to analyze trends, competitors, and consumer behavior to inform strategic decisions.
• Experience in B2C marketing strategies, focusing on consumer needs and driving impactful engagement.
• Strong strategic planning skills to develop comprehensive marketing plans aligned with company goals.
• Ability to effectively acquire and retain clients through strategic client acquisition techniques.
• Proven skills in customer relationship management to build and maintain strong relationships with current and potential clients.

Roles and Responsibilities

• Develop and execute marketing strategies for promoting overseas education programs.
• Lead and manage ATL/BTL marketing initiatives to enhance brand visibility in targeted markets.
• Conduct market research to identify new opportunities for growth and competitive positioning.
• Drive lead generation efforts through strategic campaigns and outreach activities.
• Collaborate with stakeholders to design effective outreach strategies to expand the company's network.
• Work closely with the sales team to optimize client acquisition approaches and support business development efforts.
• Monitor customer feedback and implement CRM strategies to improve client satisfaction and loyalty.
• Analyze marketing metrics to assess campaign effectiveness and provide insights for continuous improvement.

Skills Required