Job Description

A Medical Equipment Marketing Specialist develops and executes marketing strategies to promote medical devices, involving market research, campaign management, and sales support. Key responsibilities include creating marketing materials, coordinating with sales teams, managing budgets, and ensuring compliance with regulations. This role also requires strong product knowledge and the ability to work with cross-functional teams and attend industry events. Responsibilities

Strategy and planning:

Develop and implement comprehensive marketing strategies to promote medical devices. Analyze market trends, identify target audiences, and coordinate marketing activities to drive sales.

Market research:

Conduct market research to identify trends, opportunities, and competitor offerings.

Content and campaigns:

Create and manage marketing content for various channels, including digital, print, and events. Design and execute marketing campaigns to build brand awareness and support product launches.

Sales support:

Collaborate with sales teams to develop strategies for market penetration. Provide support to sales, including product demonstrations and technical information.

Event management:

Plan, coordinate, and execute presence at medical conferences, trade shows, and other industry events. This may require travel.

Budget and analytics:

Manage marketing budgets and track the return on investment (ROI) of campaigns. Analyze data and adjust strategies to meet changing market conditions.

Compliance:

Ensure that all marketing materials and activities comply with relevant industry regulations.
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person