of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
Strong understanding of
user behavior
, adoption funnels, and product usage patterns.
Hands-on experience executing
CRM and in-app communication
campaigns.
Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
Excellent communication and stakeholder management skills.
Strong written and verbal communication, with clarity in user-facing messaging.
Ownership mindset with end-to-end accountability for campaign planning and execution.
Understanding of digital platforms and OTT ecosystems.
Job Type: Full-time
Pay: ?1,700,000.00 - ?2,000,000.00 per year
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