Job Description

Position:

ATL/BTL Marketing Manager

Brand:

The Face Company - Skin, Aesthetic & Wellness Clinic

Location:

GK-2, Delhi

Experience:

4-8 Years in Premium Beauty/Wellness/Healthcare/Aesthetics Marketing

At The Face Company, we believe beauty is an experience, not a service. Our clinic blends dermatological expertise with a refined luxury environment, offering clients a journey of confidence, comfort and care. We are seeking a Marketing Professional who understands brand storytelling, lifestyle positioning and elevated client communication.

Role Overview:

The ATL/BTL Marketing Manager will curate and execute premium brand visibility initiatives that enhance awareness, drive footfall and uphold the brand's luxurious identity across all touchpoints. This role requires strategic thinking, a refined aesthetic sense, and strong on-ground execution capabilities.

Key Responsibilities:

Conceptualize and implement refined ATL & BTL marketing campaigns aligned with brand voice and visual identity Oversee premium branding elements across the clinic: signage, decor elements, display aesthetics, brochures, takeaway kits, etc. Plan and execute upscale on-ground activations, wellness workshops, curated events, influencers meet, and corporate collaborations Build partnerships with luxury lifestyle brands, salons, gyms, wellness retreats, dermatologists, corporates & social communities Coordinate with social media/digital team to ensure seamless brand messaging and narrative across offline and online channels Track campaign performance, footfall conversion and ROI metrics while ensuring customer engagement with a high-standard experience Manage vendors, creatives, budgets and production ensuring quality craftsmanship and timely delivery Study market trends and competitor positioning to refine brand placement and experience strategy

Preferred Skills & Competencies:

Strong sense of aesthetics, brand identity and luxury positioning Proven background in ATL/BTL marketing in beauty, skin clinic, salon, wellness or lifestyle brands Excellent communication, negotiation & relationship-building abilities Comfort with travel for partnerships, activations and event presence Strategic mindset balanced with hands-on execution

Qualification:

Bachelor's/Master's in Marketing, Business, Media & Communication or related field.

Compensation:

Competitive and aligned with experience, plus performance-linked incentives.

Job Type: Full-time

Pay: ?30,000.00 - ?90,000.00 per month

Benefits:

Paid time off
Work Location: In person