: Marketing Manager-Licensed Brands (W&W) at Titan
Company Overview:
Titan is a leading Indian consumer goods company that specializes in the design, manufacturing, and marketing of watches, jewelry, and other personal accessories. With a strong presence in the Indian market and a growing global footprint, Titan is committed to delivering high-quality products and exceptional customer experiences.
Additional Parameters: The ideal candidate should have a strong understanding of the Indian market and experience in marketing licensed brands, preferably in the watches and wearables industry.
Job Summary:
Overall Business and Brand Management for international watch brands.
This includes:
Development of Annual Business and Marketing Strategy and Action Plans
Product Portfolio Management -
Product Portfolio Strategy and Implementation - Product Portfolio Architecture, New Product Selection, Pricing
Product Lifecyle Management - Product Range Optimization
Product Distribution Strategy - New Product Distribution Plan, New Store Placements
Brand Communication & Presentation -
GTM for New Products
Planning and execution of Brand Campaigns, Events
Management of Brand presentation at stores (VM Displays, In Store Communication etc.)
Lead co-ordination and relationship with global partners for international brands
Process Contributions:
Marketing: Strategy development:
Development of mid to long term strategy for the individual brands and develop a road map based on the opportunities identified in the market and consumer research that is aligned with the vision of the organization.
Provide consumer insights and market study to define the competitive positioning of the brand/ product
Product Portfolio Management & Distribution Strategy:
Formulate the Product Portfolio strategy based on understanding of consumer needs and competitive environment. Provide product briefs to the brands in alignment with the same.
Select New Products every season for launch into the Indian market based on Product Portfolio Strategy
Pricing of New Launches based on the Product Range structure and competition
Allocate New Launches to Sales Channels based on Sales potential. Identify expansion opportunities with Sales Channels for the brand and provide expansion support.
Optimize the Product range by trimming slow movers.
Marketing: Go to Market Strategy and Brand Presentation:
Develop and execute a Go to Market plan for seasonal new launches viz. VM Collaterals, CRM communication, PR, Social Communication, Training etc.
Oversee direction on Visual Representation of the brands in stores - Campaign Visuals refresh, Planogramming, Highlight Products, Props, Fixture Design etc.
Marketing: Brand Management: Brand Building & Performance Monitoring:
Define the Communication and Media Strategy relevant for the brand in the Indian market - Digital, Events, OOH, Social etc.
Allocate budget to each activity based on the committed annual brand budget.
Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated.
If you are passionate about marketing and have a strong understanding of the watches and wearables industry, we would love to hear from you. Join our team at Titan and be a part of our journey to deliver exceptional products and experiences to our customers.