Job Description

marketing manager leads marketing efforts by creating and implementing strategies to raise brand awareness, promote products and services, and generate demand. Key responsibilities include conducting market research, developing campaigns across various channels like social media and digital advertising, managing budgets and marketing staff, and analyzing trends to identify new opportunities and measure campaign effectiveness. Key Responsibilities Strategy Development: Creating comprehensive marketing plans, including identifying target audiences and developing buyer personas. Campaign Management: Overseeing the creation and execution of marketing campaigns, such as go-to-market launches, advertising, email campaigns, and social media initiatives. Market Research: Analyzing market trends, competitor activities, and customer needs to identify new opportunities and inform strategy. Brand Management: Enhancing brand awareness and establishing a desirable perception of the company's products and services. Budget Management: Allocating and overseeing budgets for marketing campaigns and activities. Team Leadership: Managing and training marketing department employees and collaborating with other internal departments and external agencies. Performance Analysis: Analyzing marketing metrics and campaign performance to assess effectiveness and make data-driven adjustments. Key Skills Strategic Thinking: The ability to develop and implement effective marketing strategies aligned with business goals. Creativity: Generating innovative ideas for compelling content and campaigns. Communication: Clearly conveying ideas and collaborating effectively with teams, management, and external partners. Analytical Skills: Interpreting market data, understanding consumer behavior, and assessing campaign results. Project Management: Organizing and executing campaigns, managing timelines, and coordinating resources. In essence, a marketing manager acts as the strategic force behind a company's marketing, driving efforts to understand the market, connect with customers, and ultimately grow the business.

Job Type: Full-time

Pay: ₹22,026.43 - ₹39,616.49 per month

Work Location: In person