Job Description

Job Category: Marketing
:
Travel is a journey. We help make it a joy.
Starting with a warm, inviting welcome for all guests, whether traveling on business or for fun, enjoying a quick night, or relaxing for the week. We thrive on making our guests stays brighter, helping them create memories that will last a lifetime. Irresistible smiles are our specialty. We should know, we've been on our journey since 1952. So if you can help us spread the joy of travel to all, we'd love to give you a warm welcome to the Holiday Inn family.
Job Overview
As Marketing Manager, you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.
At Holiday Inn we want people who are friendly, welcoming and full of life; people who are always finding ways to make every guest's experience an enjoyable one.
Duties and Responsibilities
Financial returns:

• Manage and control marketing budgets by using resources effectively

• Develop and own promotional activities, marketing channels and the production of marketing materials for specific events

• Implement PR campaigns to celebrate successes and awards and the promotion of product

People:

• Create, develop and market key events for the hotel, especially during key business periods

• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events

• Work with local third-party partners, including local media, and maintain professional working relationships with local official bodies

• Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel

• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required

• Manage and promote the hotel on IHG brand website.

• Respond to media enquiries when approached for comments and/or reports

• Research and develop new opportunities within key target markets.

• Communicate with internal Event Managers on all aspects of specific event organization and promotion

• Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable

• Produce monthly reports as required

Guest experience:
Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
Engage in the hotel CSR activities on timely manner.
Responsible business:
Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.
Educate and train marketing team that is responsible for developing new and implementing existing marketing strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties.
Work with other department managers to ensure proper staffing levels.
Qualifications and Requirements
Master's/Bachelor's degree/ equivalent in Marketing specialization or related field, and two to four years of experience in a hospitality or hotel marketing setting with direct supervisory experience, or an equivalent combination of education and work experience.
How do I deliver this?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It's what connects every colleague in all IHG hotels
True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests
True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner
There's so much more to the job than we can capture here. It's simply about creating great experiences, doing the right thing and understanding people.
What We Offer:
We'll reward all your hard work with a great salary and benefits - including a uniform, great room discount and superb training.
Join us and you'll become part of the family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law

Skills Required