Job Description

Key Responsibilities:

• BTL Campaign Planning & Execution:

• Design and implement BTL strategies such as on-ground activations, roadshows, RWAs, exhibitions, canopy activities, and local promotions.
• Manage end-to-end execution of events, including vendor management, logistics, and compliance.
• Track effectiveness of campaigns and optimize based on results.
• Lead Generation:

• Develop location-based activation strategies to drive inquiries and customer interest.
• Engage with channel partners, local agencies, and community heads for lead sourcing.
• Brand Visibility:

• Ensure consistent and impactful visibility across touchpoints such as residential societies, commercial clusters, and industrial areas.
• Coordinate with the creative team to localize branding and collaterals as per regional preferences.
• Partnerships & Alliances:

• Identify and build partnerships with NGOs, resident welfare associations (RWAs), and trade associations for joint promotional activities.
• Liaise with local government bodies for permissions and co-branded initiatives.
• Market Intelligence:

• Gather insights on customer preferences, competitor activities, and emerging opportunities in Tier 1/2/3 cities.
• Provide input to the marketing and product teams to align strategies with market needs.