Job Description

coimbatore, India

Role Summary

The Admission Marketing Manager is responsible for

planning, executing, and managing marketing strategies

to increase student admissions. The role focuses on

lead generation, brand visibility, and conversion

, working closely with admissions, digital marketing, and outreach teams.

Key Responsibilities

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Plan and implement

admission marketing strategies

to achieve enrollment targets Generate, track, and convert

student leads

through online and offline channels Coordinate with

admission counselors

to improve lead conversion rates Manage

digital marketing activities

(social media, campaigns, ads, website leads) Organize and oversee

school visits, seminars, fairs, roadshows, and events

Develop promotional materials (brochures, creatives, presentations) Monitor and analyze

admission data, campaign performance, and ROI

Build and maintain relationships with

schools, agencies, and partners

Ensure consistent

branding and messaging

across all platforms Prepare

daily, weekly, and monthly admission & marketing reports

Qualifications

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Bachelor's degree in

Marketing, Management, Business Administration

, or related field MBA (Marketing) preferred Experience in

education marketing/admissions

is an added advantage

Experience

--------------

3-6 years

of experience in

admission marketing, education sales, or marketing management

Skills & Competencies

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Strong

communication and interpersonal skills

Knowledge of

digital marketing tools and lead management systems

Ability to work with targets and deadlines Analytical and reporting skills Team coordination and leadership abilities Strategic thinking and problem-solving skills

Key Performance Indicators (KPIs)

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Lead generation and conversion rate Admission target achievement Campaign performance and ROI * Brand visibility and outreach effectiveness