Job Description

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Job Title: Marketing Manager, Wipro Engineering Services
Req Id: 97817
City: Bengaluru
State/Province: Karnataka
Posting Start Date: 9/23/25
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients' most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
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Role Summary:
We are seeking a dynamic and experienced Marketing Lead to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness and engagement. A key aspect of this position will be content writing, which will play a crucial role in our marketing efforts. The ideal candidate will have a strong background in marketing, excellent communication skills, and a proven track record of creating compelling content that resonates with target audiences. You will work directly with subject matter experts (SMEs) and marketing stakeholders to develop a marketing campaign and content calendar that supports our brand, lead generation, and strategic communications objectives. Your understanding of the sales lifecycle and media landscape will be crucial in creating content that moves prospects through the funnel and elevates Wipro Engineering's voice across channels.
K?ey responsibilities:
1. Content Strategy & Execution

• Develop & manage a content calendar aligned with overall marketing, brand, & GTM strategy.
• Create a wide range of content including blog posts, white papers, case studies, social media copy, web content, & thought leadership articles.

2. Strategic Communications

• Partner with leadership & corporate communications teams to craft high-impact content for M&A announcements, executive keynotes, & internal communications.
• Develop messaging frameworks & narratives that align with our Engineering's strategic priorities & brand voice.

3. Media & PR Enablement

• Collaborate with PR & AR teams to create media-ready content like press releases, media pitches, & briefing documents.
• Support thought leadership initiatives by ghostwriting op-eds, interviews, & contributed articles for external publications.

4. Website & Digital Content

• Own & evolve the content strategy for Wipro Engineering's web presence, ensuring clarity, consistency, & SEO optimization.
• Work with design & digital teams to refresh landing pages, microsites, & campaign hubs with compelling copy & storytelling.

5. Domain Expertise & Research

• Conduct in-depth research on engineering & technology themes to gain understanding of the domain and analyse the market treand and competitor positioning

6. Campaigns & GTM Execution:

• Design & run integrated campaigns across digital, events, analyst relations, & sales enablement.
• Build GTM plans for key offerings & solutions by partnering with various teams

?Qualifications and Skills

• 8 - 10 years of experience in B2B marketing, preferably in IT services, engineering, or technology domains.
• Strong content writing and editorial skills with a deep understanding of technology and IT services.
• Experience in campaign management, digital marketing, and event strategy.
• Excellent communication, storytelling, and analytical skills.
• Bachelor's degree in Marketing, Communications, Engineering, or related field. MBA preferred.

?Why Wipro Engineering Edge?
This is a unique opportunity to shape the voice of a leading global business line. You'll work with some of the brightest minds in the industry and create content that makes a real impact on our business and brand. If you're a self-starter who thrives on turning ideas into impactful, lead-generating content, we encourage you to apply.
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Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.
Applications from people with disabilities are explicitly welcome.
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Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.
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