Job Description

We are looking for a dynamic and strategic Marketing Head to lead our marketing, branding, and growth initiatives across India and export markets. The candidate will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and sales growth in B2C segments.

Key Responsibilities

1. Strategic Planning & Execution

Develop and implement comprehensive marketing strategies aligned with company goals.

Identify target markets (domestic and international) and build market entry and growth strategies.

Oversee all marketing campaigns, both online and offline, ensuring consistent brand messaging.

2. Brand Management

Build and strengthen the Farmtime Organic brand in the organic food and FMCG sector.

Lead packaging design, product presentation, and visual branding for export and retail markets.

Manage collaborations, sponsorships, and partnerships to enhance brand positioning.

3. Digital Marketing

Drive digital marketing strategy across social media, SEO, SEM, and email campaigns.

Manage online presence through website optimization, B2B portals, and social media engagement.

Track analytics and performance metrics to improve campaign ROI.

4. Market Research & Product Development

Conduct market research to identify consumer trends, competitor analysis, and pricing strategies.

Suggest new product lines, packaging innovations, and value-added variants of Makhana.

Identify potential export markets and tailor marketing material for each region.

5. Sales Support & Lead Generation

Work closely with the sales and export teams to generate qualified leads.

Develop marketing collaterals, brochures, and presentations for domestic and export clients.

Plan and manage participation in trade fairs, exhibitions, and B2B networking events.

6. Team Leadership & Budgeting

Build, mentor, and lead the marketing team to execute campaigns efficiently.

Manage the marketing budget and allocate resources to maximize ROI.

Report performance metrics and market insights to senior management.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person