Job Description

Position Description

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Business Division:

Agri Input

Department:

Biologicals

Location:

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Zonal Office

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Position Title:

Market Development Manager-Biologicals

Level:

J3-M2

Reporting to (Title):

Lead Market Development-Biologicals
Dotted line reporting to Zonal In charge

Position Purpose

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The role holder is responsible for driving demand generation activities for biologicals in coordination with the field sales and Lead- Market Development Biologicals

in the assigned zone/region

so that PI Biological products are established as a preferred brand in the operating markets

. The role holder is also responsible for market mapping for new geographies and agronomic development pipeline products, resolution of marketing related queries and product training for farmers, field staff, dealers, and distributors.

Strategic Responsibilities

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Provide inputs to the Market Development Lead / Zonal In Charges for preparation of zonal marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits) Develop marketing plan for new geographies (for example, target farmer groups, roll out of demand generation initiatives) Conduct potential mapping for the pipeline products for three to five years (for example, development, testing, launch, growth, maturity) Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies) Building competitive knowledge on upcoming technologies in Biologicals. Develop good rapport with Universities, KVKs and Department of Agriculture/Horticulture.

Operational Responsibilities

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Demand Generation Activities

Achieve the annual product marketing targets for the Region / Zone by effective planning, coordination and execution of demand generation activities, in collaboration with the Field sales staff (for example, demonstrations, field days, product campaigns, crop campaigns, farmer meetings, dealer / channel partner meetings) Implement product launch activities of the pipeline products through planned initiatives like demonstrations, field days, testimonial farmers, etc.

Financial Responsibilities

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Track and monitor marketing expenses for the region / zone, and provide inputs to the Zonal in Charge and Head Marketing, as required (for example, plan vs. actual spend, unplanned expenditure, spend on special projects, benefits accrued thru marketing spend)

People Responsibilities

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Attend trainings on training needs identified or imparted by HR epresent the Business in external forums and associations

Education Qualification

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B.Sc (Ag/Hort)/M.Sc(Agri), MBA Desirable

Work Experience

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6 to 10 years experience in Agri input industry 2 to 3 years experience in handling field marketing of

biologicals

Previous experience of working in field sales is desirable

Industry to be Hired from

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Agri input / Agro Chemicals experience required

Functional Competencies

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Excellent product knowledge - in terms of product offerings, technical know-how, features, benefits) Good Knowledge of the Agri Inputs market Excellent Knowledge of marketing principles (tools and techniques, marketing communication, roll out methodologies, effectiveness measures) Excellent Knowledge of Product Development Methodologies (Research Trials and Testing Tools and Techniques Procedures Guidelines and Reporting) Good proficiency in MS-Office

Interaction Complexity and Team Work

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Interaction

Frequency

Purpose of Interaction

Internal :

Zonal Incharges, Regional Incharges, Territory Incharges, Market Development Officers, Field assistants, Marketing HO team, Product Development team, Zonal HR.
As and when required

Planning and execution of field marketing initiatives, field staff training (product related), feedback on new products, field trails, handling of customer queries, reporting on status of marketing initiatives and expenses

External :

Dealers, Distributors, Co-marketing agencies, Government agencies, Ad agencies, Printers, Event management companies
As and when required

Planning and execution of marketing initiatives, field promotion campaigns, training programs, knowledge sharing