Job Description

Summary Roles & Responsibilities: . Responsible for Corporate Branding and Public relationships . Suggesting Advertising & Marketing strategies for the company and coordinating with various agencies - Advertising, Media, PR, Production House& event planners. . Conducting Advertising Campaigns for Print or Digital Media: SEO, SEM,PPC, SMM (Facebook, Twitter, LinkedIn, and YouTube). . Evaluating & suggesting changes for the design, development &maintenance of Digital Marketing creatives or any other Marketing requirements. . Responsible for gathering, researching and preparing communications material, industry trends and updates for Clients and internal audiences through newsletters and Email campaigns . Generating Leads and increasing prospect pool to support Sales team and grow business . Conducting research and analysis of competitor strategies using different mediums. . Responsible for content drafting and delivery of brochures, PPTs, newsletters, Emailers and other marketing material. . Planning Surveys, Talking to patients & clients for case studies& suggest further improvements in the process and systems. . Prepare and implement the Annual Marketing plan and budget and analyze the marketing objectives and ROI. . Redevelopment and maintenance of corporate website & Mobile App Skills and Qualifications . Degree in marketing, advertising, or communications . Successful track record in senior marketing roles and creating marketing campaigns (If in Healthcare industry will be ad on advantage) . Excellent leadership, communication, and decision-making skills . Experience with digital and print marketing, content marketing, and social media marketing . Proven ability to plan and manage budgets . Ability to take initiative, employ good judgment, and manage projects from beginning to end . Excellent writing, editing, and proofreading skills . Exceptional ability to manage details . Ability to multitask in a fast-paced environment . Ability to meet deadlines and to anticipate next steps or needs . Work effectively both independently and as part of a team . Creating and maintaining client relationships . Coaching and subordinate involvement . Managing Processes . Self-motivated yet customer-focused & process oriented . Proficient in marketing research and statistical analysis . Able to develop budgets . Familiar with financial planning and strategy . Understands and can utilize emerging platforms, digital media, and web/social media . management and measurement tools (e.g. HootSuite, Google Analytics, SEO) . Strong working knowledge of email marketing applications (e.g.Mail chimp, Mautic) . Established portfolio of media and PR contacts . Desire to grow professionally with ongoing education

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