Job Description

We are seeking a strategic and execution-focused Marketing Manager to lead brand building, performance marketing, and student acquisition initiatives. The ideal candidate will have strong experience in digital marketing, team management, and data-driven growth strategies within the EdTech or education sector.

Key Responsibilities

Marketing Strategy & Planning

Develop and execute integrated marketing strategies aligned with business goals Own the annual and quarterly marketing roadmap and budgets Drive student acquisition, retention, and brand awareness

Digital & Performance Marketing

Plan and manage paid campaigns across Google, Meta, YouTube, and other platforms Optimize funnels for lead generation, conversions, and ROI

Content & Brand Management

Oversee content strategy across social media, website, email, and video platforms Ensure consistent brand messaging and positioning Collaborate with academic teams for course launches and promotions

Team & Stakeholder Management

Lead and mentor the marketing team (performance, content, design, social media) Coordinate with sales, product, and leadership teams Work with external agencies and vendors when required

Analytics & Reporting

Track, analyze, and present campaign performance and growth insights Use data to drive continuous optimization and decision-making

Required Skills & Qualifications

2-4 years of experience in marketing, preferably in EdTech or education Strong expertise in digital and performance marketing Experience managing teams and cross-functional stakeholders Excellent analytical, communication, and leadership skills Hands-on experience with CRM, marketing automation, and analytics tools MBA in Marketing or equivalent qualification preferred
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person