Job Description

The Marketing Manager will be responsible for planning, executing, and monitoring marketing strategies to strengthen brand positioning, generate leads, and drive occupancy and sales across

co-working spaces and real estate projects

. This role demands expertise in real estate marketing and flexible workspace solutions, with a strong focus on customer acquisition, retention, and market expansion. The Marketing Manager will collaborate closely with sales, operations, and leadership teams to deliver measurable business growth.

Key Responsibilities

1.

Strategic Marketing for Co-working & Real Estate

Develop and implement integrated marketing strategies to promote co-working spaces and real estate projects (residential and commercial).

Align marketing campaigns with occupancy, sales, and revenue targets.

Prepare annual/quarterly marketing budgets and ensure efficient utilization.

2.

Brand Development & Visibility

Build strong brand positioning in the co-working and real estate markets.

Create compelling marketing collateral (brochures, presentations, videos, digital content) for both segments.

Manage online presence across websites, social media, property portals, and co-working directories.

3.

Lead Generation & Campaign Management

Plan and execute digital and offline campaigns for occupancy in co-working spaces and sales in real estate projects.

Drive customer acquisition through property portals, co-working aggregators, digital ads, and partnerships.

Collaborate with brokers, channel partners, and corporate clients for lead inflow.

4.

Market Research & Competitor Analysis

Conduct research on co-working industry trends, customer demands, and real estate market shifts.

Track competitors' offerings, pricing, and campaigns in both sectors.

Provide data-driven insights for business growth.

5.

Sales & Marketing Alignment

Work with the sales team to design pitches, campaigns, and events that drive occupancy in co-working and sales in real estate.

Support site visits, open houses, community events, and networking sessions.

Ensure seamless lead tracking and conversion through CRM tools.

6.

Digital Marketing & Technology

Manage SEO, SEM, social media marketing, email campaigns, and paid ads for targeted lead generation.

Ensure optimized listings on real estate portals (99acres, MagicBricks, Housing.com) and co-working platforms (Coworker, Stylework, MyHQ).

Track customer engagement and conversions through digital dashboards.

7.

Events & Community Engagement

Organize property exhibitions, corporate tie-ups, open houses, and community events for co-working.

Strengthen PR and media presence to position the brand as a leader in co-working and real estate.

Requirements

Education:

Bachelor's/Master's degree in Marketing, Business Administration, Real Estate, or related field.

Experience:

5-8 years of experience in marketing, with at least 3 years in

co-working and/or real estate marketing

.

Industry Knowledge:

Strong understanding of flexible workspace industry, real estate trends, buyer behavior, and market dynamics.

Technical Skills:

o Proficiency in digital marketing tools (Google Ads, Meta Ads, SEO, Analytics).

o Experience with CRM tools and property/co-working listing platforms.

o Strong skills in MS Office and creative presentation tools.

Personal Attributes:

o Strong communication, networking, and leadership skills.

o Analytical mindset with creativity in campaign execution.

o Ability to work in a fast-paced, target-driven environment.

o Proven record of delivering measurable results in co-working and real estate marketing.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person